People is the application for Living Worlds Lab's populations. Create a population or a whole world, run lives over decades, branch it with what if, ask it questions, and talk to a single life inside it.
A population or a world, from a place, a period or a description.
nextLives over decades: births, families, work, moves and ageing.
nextBranch the world at any year and compare what follows.
nextPut a question to the population, group by group, or talk to a single life.
nextAudiences, markets, policies and forecasts, each with its range.
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Populations that answered like real ones.
The models are scored against real populations on questions held back until the end, and the results are published on Living Worlds Lab.
Every answer says how sure it is.
A forecast is shown with the spread across runs, never as a single number.
Tell us what you want to run with People. We answer every request ourselves.